Real Estate Photography
You never get a second chance to make a first impression. That first visual impression of a home for sale is essential to driving and maintaining interest in a property. In today’s market, buyers have very high visual expectations, short attention spans, and they require clear information instantly. Prospective buyers have an abundance of resources and they prefer to view the property online. The only way to entice them into looking further at a property is with professional photography.
Quality Real Estate photos bring your spaces to life, increase customer engagement on your web site, and reduce time on market. Studies show that quality real estate photography will increase your bottom line, by driving higher offers. You can review this study by RedFin that shows these benefits with real numbers in the real world.
My pricing is simple. A basic two-bedroom home will take about 45 minutes to an hour. You will receive 12 – 20 high quality photos, hand-edited and exported in the necessary resolutions and formats for web site use. Additionally, you will receive the full-resolution photos on disc, ready for printing, with or without your choice of watermarks. This will cost you $89. Larger homes will necessarily cost more.
Preparing for a Real Estate Photo Shoot:
First, make sure the space is prepared. Clean everything. Dust really stands out, whether it’s under a bed or on small objects on your shelves. Declutter the space. If there are dish cloths on counters or garbage visible in garbage cans remove them. Make all the beds. Preferably, use bedspreads or comforters that compliment the colors in the room. Try not to use complex geometric patterns anywhere, like on throw pillows. These can cause aberrations in the final photos from moire patterns. Put some bright flowers on end tables, coffee tables and the dining table. Bright colors draw the eye – flowers are perfect for focusing your customer’s attention on a specific area of the photo, or, to lead the eye into the photo. Turn on all the lights, and open all the curtains. Get as much natural light into the space as possible. If any lightbulbs are burned out, replace them. It’s very helpful if all of your light sources have the same color temperature. Shop for bulbs that are marked “soft daylight” or something similar. Pure daylight bulbs are very cool and can look odd. Try not to mix and match incandescent bulbs with the Compact Flourescent bulbs – they may have very different light temperatures.
Clean the windows, mirrors, reflective counter, stove top and other surfaces. Nothing ruins a picture faster than some grease or grime. In bathrooms, open the shower curtain, remove shampoos and soaps from the shower/tub area, and hang colorful towels. Also, close the toilet lid, like your wife/girlfriend has been nagging you about for years! Remove any wastebaskets as well. They just look funky and tend to draw the eye away from the important bathroom features you want to show off.
Be sure to check for anything that would violate your privacy. It would not be fun to get 600 Facebook comments for all the wrong reasons! If we are shooting in a home office, make sure no company secrets are on display on bulletin or chalk boards, and be sure no client information is visible. Check any computer screens for inappropriate information or images.